Stories
The Maximum Yield Fallacy: Why Capping Profit is the Most Rational Survival Strategy
In one of the wind-swept, craggy valleys of North Macedonia, a scene unfolds that quietly dismantles one of the modern economy’s most entrenched assumptions. The protagonist of the 2019 documentary Honeyland, Hatidze Muratova, Europe’s last female wild beekeeper, climbs treacherous cliffs without even donning a protective suit.